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8 Ways Restaurants Can Use Facebook


1. Have a Facebook page

This practice seems painfully obvious, but as Burger King shows us, it’s not. Creating a Facebook page is simple: Just sign up here and fill out the basic information about your business. You can designate yourself as a local restaurant under the “Local” option or as a food or beverage brand under the “Brand, Product or Organization” option.

For additional help or a free assessment contact go here

Facebook Dairy Queen-1

2. Use updates to convert fans to your marketing goals

This one also seems obvious, and yet many page owners do not take the time to do this every day or even every week. Even posting simple status updates about your business — or really, anything you think is relevant — will be seen by users in their homepage news feeds. Dairy Queen, for example, simply shares links from its other sites, yet hundreds if not thousands of people comment and like each item. These are just simple links, featuring things like its “Blizzard of the Month.” Sharing anything will get people to click through and read your page, and see whatever else your page has to offer. When users comment, their friends will see links to these comments on Facebook walls. And, Facebook’s analytics tool for pages, Insights, determine the demographics of your fan population and use this information to tailor your stories in appropriate and fitting ways.

Facebook Papa John_s Pizza

3. Interact with your fans as much as possible

When a customer approaches you in real life to tell you what they think of your business, you’ll listen. So why not here? You might hear some useful criticism, or some timely compliments. Also, when you respond, you’re more likely to get them to respond — this additional activity will further increase the chance of your fans’ friends seeing. If you’re willing to go even further in this direction, there’s an option in the administrative panel to let the default filter on your wall include posts from fans — for an example of that, see Papa John‘s page.

Facebook Krispy Kreme Doughnuts

4. Use multimedia to show off your food and dining experience

Photos and videos say a lot about food, if not the overall style of your establishment. Make sure to let your fans see what you offer, by posting your latest or most prized dishes. Krispy Kreme, for example, posts updates about new types of donuts — like this “pumpkin spice,” which seems to have gone over better with some fans than with others (valuable feedback).

Facebook Baskin-Robbins Birthday Club!-1

5. Integrate your page with other marketing efforts

Are you also running some sort of contest on another site? Make sure your Facebook fans know about it. For example, Baskin-Robbins‘ page includes one tab that is just an image of its “Birthday Club” birthday ice cream giveaway. It seems simple, but click on the image and you can go sign up for the Birthday Club on the company’s home site. You can edit your tabs within the admin section of your page. For those on Twitter, pages can both receive tweets from Twitter and export status updates into Twitter accounts.

Facebook page manager

6. Use existing applications to promote your story

Polls, quizzes and other types of applications are readily available within the admin section for page owners, and they just take a few clicks to install. Facebook offers some generic ones, like a discussion board, but you can also add any other app within Facebook’s app directory. One option, if you know how to develop in HTML, is to create your own tab customization using Facebook’s HTML-style FBML markup language.

facebook-direct-leadgen

7. Consider building your Facebook fan base more quickly with Facebook Ads

Facebook pages can be advertised on other parts of the site, and targeted to specific types of users. If you’re a local restaurant, this might make especially good sense — just use Facebook’sadvertising tools to narrow the list of people who will see your ads to your geographic area. For advertisers looking to spend at least $50,000 on a campaign, there’s also the option to buy ads on Facebook’s home page. For these advertisers, Facebook has a new feature: Engagement sampling ads, which lets users sign up for things like free hamburgers. See early examples from Chik-fil-A and some positive numbers from hot sauce maker Texas Pete.

Facebook Pizza Hut

8. Create an app just for Facebook fans

This is for restaurants with larger marketing budgets, but it’s worth exploring whether or not an app would make sense for your users. A good example of this comes from Pizza Hut, which created anapp that lets people order pizza from a local store while on Facebook.

Conclusion: Make fans into repeat customers

The goal of any restaurant is to get people coming back, and recommending it to their friends. At a high level, even simple things like making and updating a Facebook page can help promote this. To directly track the return on the cost of running a Facebook page, proprietors should try more advanced methods of using pages. A tab with an image of a printable coupon would be one way — just see who brings the coupon in.

The companies we mentioned as examples here are the restaurants with the largest numbers of fans on Facebook. Some of them, especially regional chains like Chik-fil-A, are clearly not as large as Burger King in the real world — and yet they have a far larger Facebook presence. Size doesn’t matter as much as finding the right fit with your target customers.

Facebook Burger King

And one last point: It’s quite possible that unofficial pages or Facebook groups already exist for your brand. In Burger King’s case, Facebook lists 127 groups, none of which are official. Most only have a few hundred or few thousand users, but one has more than 100,000. Burger King, like any other restaurant company, could be turning these users into fans on an official page, then using those pages to help convince them to show up at stores.

Facebook Marketing Bible -
The Guide to Marketing your Brand, App, Website, or Content Inside Facebook

 

Pinterest – Increase social reach, content engagement, lead generation & identify & engage influencers.


Increase social reach, content engagement, lead generation & identify & engage influencers.

Increase Your Social Reach – Optimize your social reach by publicizing your Pinterest page on all other social platforms, embedding Pinterest widgets or buttons on your company’s website, and consistently creating pin boards that are populated with images unique to your brand.

Increase Content Engagement – Captivating visuals are often the most important piece of the Pinterest puzzle, so don’t hesitate to showcase your best assets. Photos, product packaging, and infographics can provide the visual boost that will grab the attention of your followers and attract new ones.

Identify and Engage (P)Influencers – Identify the users that are top pinners on topics relevant to your brand with tools like PinReach and PinPuff. Both tools also measure the social reach of individual pins and pinners. Use this information to craft off-line relationships with your top pinners. Honda and Kotexboth delivered special care packages to their top pinners, based on the kinds of products they pinned.

Increase Lead Generation – The goal of an effective Pinterest page should be to drive traffic back to your website. Achieve this by creating catalogs of pin boards and pins based on your products. Retail brands should add prices to their products on Pinterest to attract qualified buyers. Give your followers a mix of lifestyle pins and catalog or product pins to increase lead generation while maintaining engagement.

Apply Analytics to Know What Works – Learn what makes your followers returning visitors by studying referral traffic, conversions, and visitor demographics in Google Analytics. Tools such as Repinly andPintics can also be used to analyze your competition and optimize traffic to your site.

Companies Effectively Using Pinterest 
Ideeli – The retail daily deal site Ideeli creates pin boards that showcase products from their website, and they also incorporate uplifting images and quotes from blogs. This has done wonders for their company. According to Mindjumpers, web traffic has increased by 446% and sales five-fold as a result of using Pinterest as part of their marketing strategy.
Whole Foods Market  – Whole Foods understands the importance of compelling content on Pinterest. They know their customers’ passions and interests and have successfully designed their pin boards to appeal to the environmentally conscious, the home cooks, and everyone else in between. Notable pin boards include ‘Whole Planet Foundation’ and ‘We’re used to reusing!’.

Pinterest tool – Pintics


Pintics – Tools + Analytics = Pintics

Pintics helps businesses track and optimize their Pinterest traffic. A tool that allows you to manage how much traffic, activity, and sales as a result from your pins and boards. From the screen captures that others have shared, the dashboard includes metrics for number of followers, likes, repins, visits, pageviews, popular boards, popular pins, traffic contribution of boards and of pins.

Pintics is still in beta.

Pinterest tool – Repinly


As Pinterest’s growth show no signs of slowing down, a whole slew of third partyapplications and sites built around the social network are vying for ‘pinners’ attention, and Repinly is the latest one to make it on to our radar.

Repinly is a Pinterest directory which makes it easy to find interesting people to follow, and get insight into what the most popular pins, boards and topics are, and see what’s trending.

The site provides a ton of interesting stats, useful for the casual Pinterest user looking to gain a bigger following, as well as for brands looking for a little bit of insight on how to reach their target audience.

The most popular category on Pinterest happens to be Food & Drink, making up well over a quarter of the most popular pins, followed by DIY & Crafts, with Women’s Apparel making it into the third spot. The top categories don’t come as much of a surprise, considering the fact that Pinterest’s userbase weighs heavily on the female side, with some estimates, courtesy of comScore, putting it as high as 80%.

popular pins Repinly gives you insight into the most popular content on Pinterest

When it comes to the most popular boards, it’s interesting to find that the statistics change quite significantly. Almost one quarter of the boards belong to a variety of categories, with Home Decor appearing at the top of the list, as the first named category, making up 11% of Pinterest’s popular boards.

popular boards Repinly gives you insight into the most popular content on Pinterest

The site also gives us a bit of insight into the average Pinterest user. The average activity of popular ‘Pinners’ consists of over 2,600 pins, 33 boards, and they follow around 400 users.

It’s no surprise to find that the majority of time spent on Pinterest is spent pinning. The exact breakdown can be seen below:

Time spent Repinly gives you insight into the most popular content on Pinterest

While Pinterest does offer users a way to view the most popular pins, as well as drill down by category, Repinly takes this one step further. You can view the most popular pins by categories, and sort them either by the number of repins, likes, comments or by the date. You can view the most popular pins in the last 7 days, last 30 days, or the most popular pins of all time.

popular Repinly gives you insight into the most popular content on Pinterest

By being able to see the most popular pins of all time, marketeers can really get a sense of what kind of content is a hit on Pinterest, and has the potential to go viral.

In case you were wondering, the most popular pin of all time on Pinterest is a recipe for cheesy garlic bread, with over 91,000 pins and 12,000 likes.

When it comes to the most popular boards, you can sort the list either by the number of pins or followers. The most followed board has just 7 pins and over 3 million followers, but it also belongs to the most followed user on Pinterest, Jane Wang.

Repinly can also be useful on a personal level, since adding yourself to the directory gives you a Klout-like score for your account. Rami Madi, Repinly’s co-founder explains how the score is calculated:

“Once users add themselves to the directory, they get a score based on their number of followers, pins, and activity, which indicates their influence on Pinterest in comparison with other pinners.”

Explaining the inspiration behind creating Repinly, Madi said that he and his partners were looking for a way to measure the popularity of their own product pins. “When we couldn’t find this, we decided to build it,” Madi said.

Repinly isn’t the only service that has emerged, aiming to give Pinterest users a little more insight into their activity on the site. Pinerly, which we recently reviewed, gives users insight into the kind of traffic their Pinterest accounts are generating. By using sites like Pinerly and Repinly side-by-side, brands and power users can get a better sense of what kind of content works, and why.

Tools to help you with Pinterest


Tools to help you with Pinterest

PinReach

PinReach, LLC (Formerly PinClout) is a fresh new startup created by Chris Fay (Chris Fay Consulting, LLC) and Daniel Schimpfoessl (PureField, LLC), focusing on bringing insight and analytics to Pinterest. We both felt that beneath the fun of Pinterest lay a powerful platform, one that if leveraged well could prove quite the upper hand for people and brands. We set off to create a new service offering valued insight into the activity on the site, launching initially with the PinReach score, a numeric representation of a member’s Pinterest influence based on a series of social attributes.

Since our launch in February 2012, PinReach has been featured in numerous online articles, blogs, and various writeups. We’ve gathered substantial feedback from users and brands and are working to enhance our platform to be the best resource around for Pinterest influence metrics and analytics. Looking forward, we’re working hard to become the go-to platform brands leverage to measure the success of their Pinterest presence and to create meaningful, brand loyal connections. For the every day Pinterest user, we aim to provide a simple & fun platform to find new people and content, and to understand influence.

Pinpuff

Pinpuff is a free-to-use tool, aiming to accurately measure Pinterest user’s influence, reach and virality on Pinterest, assign a Pinfluence score and monetary values of their pins.

We aim to help Pinterest users to keep a track of their Pinning activities on daily basis and suggest them possible tips/measures to get maximum out of Pinterest.
For businesses, our aim is to provide an easy to use platform which can be used to create, manage and analyze their Pinterest related promotions/marketing activities and seamlessly engage Pinfluencers.

10 tips for improving social media security


 

10 tips for improving social media security

 

Social networking shifted from casual use (a few times a week) to an absolute phenomenon used by all ages, every day of the week. Because of this, new devices have been adjusted in order to access these networks. Things like cell phones, computers, and now tablets. These social networks have become so much a part of people’s daily lives; it opened a gateway of first-hand contact from business to customer. The problem with that, is that more and more personal information is available to the public. And, along with that comes risk. There is a risk for both the customer and the business. Social networks transmit massive amounts of data; incoming and outgoing. Most of the sensitive data is exposed by accident, not by hackers or scammers. If you are a business owner who has finally realized the opportunities within Social Media, you should know how to keep your information safe and secure. Here are a few tips:

Password

Create a strong password that is a different password than the one(s) you use for personal or business use. Make sure that you don’t use anything that is publically accessible. For example, your birthday, phone number, city, high school, etc. Many password recoveries are accessible by entering in this information.

A few suggestions for some strong passwords could be your mother’s maiden name and her phone number (smith343-6066). Include the dash line if possible.

Change all your passwords frequently

Once every 60-90 days. I know this can be a big pain, but it is an important part of keeping your privacy. When hackers scan for your passwords, they reveal it digit by digit. This method takes some time to acquire your password. So, if you change your password every 90 days, by the time the acquire your entire password you have already change it to something else.

Differentiate your passwords

Have a slight difference in your password for each social network you manage. It could be as simple as a “1”. For example, if your password for Facebook is smith343-6066 then your Twitter password should be smith343-60661. This is so that if a hacker does manage to access your password, they will not have instant access to all of your networks and accounts.

Avoid unknown friend requests.

When you receive a “friend request” or something of the sorts, make sure that you know them. Even more than that, make sure that you are not already friends with them! Facebook and other networks allow users to make profiles with the same name (obviously with more than 600 million users there are bound to be users with the same name). Many times, “phishing schemes” are developed from hackers making face profiles, with identical information and even pictures! Do not accept unknown friend requests. Unless you know someone well enough you should not trust them with your personal information.

Remember to logoff when you are done.

This is especially crucial if you share your computer with anyone, or if you use public computers. When the browser asks you if you want it to remember your password, be sure to click NO. Others (including friends and family) using your computer may unintentionally and unknowingly let hackers in.

Identity Theft:

Not to sound completely paranoid, but it is a good idea to avoid posting too much information about your children or spouse. You may not know that you are posting sensitive information. For example, let’s say you post a picture of your child in front of their high school. Many networks and accounts ask you to fill out security questions in case you forget your password. Many times, they ask you the name of your high school or home town. If the person filling out these questions doesn’t know that information is available they are exposed for attacks. Someone else could see which high school they are from, and request a password change or reset. The account or network would ask them the secutity question “what high school did you go to”. Now, they have reset your password or created one that only the hacker knows. Again, not to sound paranoid, but it’s good to be cautious.

Avoid suspicious links even if it is from friends and family:

Email is a prime target for hackers and scammers. Someone you know may expose themselves, and their email gets hacked. The hacker or virus will access their address book and send everyone an email with a link. If you click the link, you are exposing yourself to the same risk as the person before you. The message may even try to entice you to click on it. Things like, “Click this for a free Ipad! No joke, this is real!”

Monitor what your friends are sending and sharing with you.

They may have been hacked and a harmless looking link from them without their knowledge could contain malware and be an attempt at phishing.

Facebook allows targeted ad campaigns. This exposes users to spearphishing – defined as phishing against a small group of selected targets who are more likely to be attracted

A site like Facebook allows and encourages users to create their own apps, games and commerce sites that can be used by other members. Such apps could potentially access a lot of your unprotected data. Similarly in recent reports it was stated that Google, Apple and apps on Android, iOS have access to all your data on the smartphone. – http://www.socialmediatoday.com

Avoid harmless posts or tweets like:

“Enjoying the great views from the 25th floor of my hotel room in Hawaii”

“The interview questions today were very unusual. They actually asked…”

“Our company won a bid for a large project, good time buy the stock!”

This could lead to unintentional consequences. The first statement could be a “Welcome home” invite to thieves to burgle your home. The second one could cause a lot of angst for you in your current job. The last one could be seen as potential for insider trading. Identity theft has become easier as one can gather significant personal information about others in these channels. Telling your friends on a social network is not the same as telling your friends in person. These posts and comments are viewable by millions.

Avoid sharing your entire address books with any Social Media site

It could result in spamming others. Wikipedia has defined Social Networking Spam –

Social networking spam is spam directed at users of internet social networking services such as MySpace, Facebook or LinkedIn. Users of social networking services can send notes, that may include embedded links to other social network locations or even outside sites, to one another.

Social networking spam is spam directed at users of internet social networking services such as MySpace, Facebook or LinkedIn. Users of social networking services can send notes, that may include embedded links to other social network locations or even outside sites, to one another. – http://socialmediatoday.com

Aside

Web Marketing F…


Web Marketing For Dummies

 You’re marketing your business on the web — of course you are! These days, if you don’t do web marketing, your business doesn’t survive very long. Read on for tips on how to market your product successfully. Find out what to put on your site and which search engines to list it with, how to expand your presence with social media, bring repeat visitors to your web site, and become familiar with web marketing terms.

 

Tips for Marketing on Your Own Website

As a smart businessperson, you want to make full use of the web to market your goods and services. This includes running your own website. Use these quick tips to optimize your site for marketing effectiveness:

  • Attract attention with your home page and headline.

  • Maintain interest with text that’s about “you,” not about “me.”

  • Build desire with frequently updated content.

  • Include many calls to action.

  • Make your site easy to use and navigate.

  • Post your phone number, street address, and social media links on every page.

  • Collect e-mail addresses to communicate with prospects and customers.

  • Test your site before launching it.

  • Use results of your traffic and sales statistics to improve your site.

 
 

Essential Tasks of a Successful Marketing Website

Your website can be your strongest marketing tool. It serves as the face your business presents to the online world. If visitors find that face engaging, you’re on your way to increased sales. You should see those increased sales once your site accomplishes these goals:

  • Draws new visitors to your site.

  • Keeps them there for several pages.

  • Brings them back for repeat visits.

  • Answers “What’s in it for me?”

 

Crucial Search Engines for Web Marketing

To market goods and services successfully on your own website, you must submit your site for free to these three search engines. They cover well over 90 percent of the natural search market:

 

Use Social Media to Enhance Your Web Presence

Use social media to entice visitors to visit or return to your hub web site where they will receive your full message. Double the benefits by optimizing every social media channel to improve your search engine ranking. Remember to listen twice as much as you talk.

  • Use Facebook for brand loyalty, customer support, and to solicit opinions and reviews.

  • Use Twitter for news, local color, events in progress, and time-dependent offers.

  • Use LinkedIn to reach business-to-business clients, qualify prospects, and to find new vendors or employees.

  • Use content-sharing sites like YouTube (video), blogs, podcasts, and Flickr (photos) to encourage customer participation.

 

Market Research Sites to Use for Web Marketing

You want your business website to attract customers — that’s the whole aim of your web marketing strategy after all. Time spent researching your target market, industry news, or competition is never time spent in vain. The websites in this list can help you:

 

Defining Web Marketing Terms

It helps to know the jargon when you venture into new territory, like web marketing. To make the most of your online marketing strategies, make yourself familiar with the terms in this list:

ImageAbove the fold: Content and/or ads that appear on a page before a viewer needs to scroll.

 

 

 

 

  • banner ad: A graphic ad that links to the advertiser’s site.

  • call to action: A marketing technique that asks prospects to take a specific action to move toward a sale.

  • cookie: Identifying code downloaded to a user’s machine to recognize repeat visitors or track online activity.

  • conversion rate: The percent of site visitors who take a particular action or make a purchase, often called converting browsers to buyers.

  • CPC (cost per click): Amount actually paid for a click-through to a site from an ad.

  • CPM (cost per thousand): The advertising cost to reach 1,000 viewers or listeners; allows comparison among various advertising methods.

  • CTR (click-through rate): The percent of people viewing an ad who click on it.

  • PPC (pay per click): Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM).

  • ROI (return on investment): The amount of money earned (or lost) as a percent of the amount invested, usually stated for a period of a year; can compute for a website, an ad campaign, or an entire business.

  • SEO (search engine optimization): The process of making a website search-engine-friendly to improve ranking in search results.

  • SEM (search engine marketing): The combination of SEO with paid search marketing through PPC, paid inclusion, or paid appearance.

  • social media: Two-way communication channels online for networking, sharing news and views, contributing content, and soliciting comments from customers and prospects.

  • URL (uniform resource locator): Address designating the location of information on the web; includes a registered domain name.

  • widget: Small application tool placed on a website to add value.

Above the fold – Definition


Above the fold” is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper, or in case of webpages, the part of a page that’s visible without scrolling. Most papers are delivered and displayed to customers folded up, meaning that only the top half of the front page is visible. Thus, an item that is “above the fold” may be one that the editors feel will entice people to buy the paper. Alternatively, it reflects a decision, on the part of the editors, that the article is one of the day’s most important. By extension, the space above the fold is also preferred by advertisers, since it is the most prominent and visible even when the newspaper is on stands.

The term can be used more generally to refer to anything that is prominently displayed or of highest priority.

This term has been extended and used in web development to refer the portions of a webpage that can be visible without scrolling. However, some have suggested that this term is vague as screen sizes vary greatly between users, especially in an era where websites are viewed with mobile devices as much as home computers.

[edit]Variants

Some Web marketers have called this above the scroll or “above the crease”, referring to the way in which newspapers are folded and creased.

Newspaper stories that appear below the fold are said to be located “under the fold.”[citation needed]

Internet search query results appear much in the same way. Many web site optimization efforts may be exerted in an attempt gain the highest “search indexing” or “ranking” placement (as close to first place as possible) for directed term(s) or phrase(s). Using natural or “organic” web site optimization practices has been the standard operating procedure for attaining higher indexing with the end result being the web site appearing in the view area or “above the fold” of the search results pages and especially the first page.

Infrequently used in reference to resume and CV (curriculum vitae) layout, where the most crucial and relevant (to the job sought) information must be in the top third, alternately called the “hot zone”, to catch the attention of the reader. Since most applicants file credentials electronically, and applications are no longer folded in thirds to fit in an envelope, the advice remains, even though the means of distribution has changed.

[edit]External links

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