Facebook paid advertising – How does it work?
1. Build a Facebook Page
-
Add a unique cover photo and use your logo as a profile picture
-
Create a post so when people visit your Page they see recent activity
-
Make sure to like your Page and share it with your friends
2. Connect to your fans with ads
-
Create multiple ads to help build an audience for your Page
-
Use the targeting options to show your ads to only the people you want reach
-
See which versions of your ads work best
3. Engage your fans with great content on your Page
-
Add a new post to your Page at least once a week
-
Pin your most important posts to the top of your Page
-
Ask questions, share exclusive news and respond to people when they post or comment on your Page
4. Influence the friends of your fans
-
Encourage check-ins, participation in events or create an offer to encourage more activity on your Page
-
When people interact with the content on your Page, their friends are eligible to see the activity
-
When people do things such as like, comment or check-in to your Page, you can promote those activities to their friends
Leave a Comment
